Find your best bra fit

Finding the perfect fit changes everything: how you walk, how you feel, even how your clothes fit. So here’s how we create all those happily ever afters.

Take matters into your own hands

How to Measure Bra Size

Our how-to guide for when you just can’t get to a fitting room.

Follow these three bra fitting steps.

  1. Measure your band. Wear a lightly lined (non-push-up) bra so your breasts are as close to natural as possible. Wrap a measuring tape directly under your breasts. Make sure it’s directly parallel with the bottom of the bra band.
  2. Now measure your bust. Place the tape at the fullest part of your bust. Make sure it’s parallel to your band again.
  3. Subtract the band size from your bust size to find the right cup size. Every inch equals one cup size up. Check our chart below.
difference cup size
1" A cup
2" B cup
3" C cup
4" D cup
5" DD cup
6" DDD cup
difference cup size
7" F cup
8" G cup
9" H cup
10" I cup
11" J cup
12" K cup

Slipping straps? Popping out? Gapping cups? Let us help you out.

How your bra should fit.

Sometimes a little fine-tuning is all it takes.

Fact: You need a fitting every six months.

Find a Store with Bra Fitting Near You.

Come in store anytime for a FREE bra fitting!

Find a store >

Next, the details.

Anatomy of a Bra

We started from scratch, studied individual shapes, tested and fine-tuned and totally reimagined what a bra could (and should) do. The result? All new elements, made specifically for your body.

Rigid Front Straps

Don’t let the word “rigid” fool you. You actually want straps with slightly less give. They won’t stretch out as the hours wear on – which means the girls stay lifted literally all day.

No-Slip Adjusters

Courtesy of grippers that seriously won’t move, so you can retire from the Strap Check Game. (You know, constantly checking to make sure yours aren’t at your elbows.)

U-Back Design

Those back bulges? Harsh, straight lines bring ‘em to the fore. This gentler curve mimics the shape of your body, so your bra works with you…not against you.

Padded Hook & Eye

Metal pieces digging into your back? Yeah, no good. This extra padding is such a no-brainer, we’re shocked it’s not already an industry standard.

Get your drawer in order.

The Essential Seven

Woman can’t live on one bra alone. These frames do totally different things for your body (and your clothes). Oh, and about the fit: ours just happens to be the best on the planet.

92 sizes now available!

Bands 32-50. Cups A-K, with more I, J & K than ever!

Like a cherry on top.

The Tech Behind The Whoa

Think of these innovations as the ultimate fit enhancements.

  • True Embrace

    Flex and stretch fabric for 24/7 comfort.

  • Invisible Back smoother

    Smooths your curves from every angle.

  • Cooling

    Innovative microfiber helps keep you chill.

  • Intuition

    Memory foam cups create a custom-like fit.

  • Simply Wire Free

    Our incredible gel channel replaces traditional underwire.

Shop the Look