3 little words. 19 billion media impressions. 1 world changed forever.

Truth Sometimes we have a love-hate thing going on with our bodies. But what if we channeled our collective confidence and just said enough?
Dare To love all of you. There’s nothing as sexy as loving yourself. No filters. No fears. No looking back.

Ashley Graham

the game changer

Ashley Graham is everywhere—breaking standards and blowing minds across the industry. Millions of Insta followers. A Glamour Woman of the Year. Her stunning, history-making cover for the Sports Illustrated Swimsuit Issue. The one-of-a-kind Barbie™ doll made in her likeness (she insisted that the thighs touch!). Bad. Ass.

Truth I’ve had cellulite since I was 11 years old. Fishnet Seamless Racerback Bralette Smoother Full Brief Panty
Dare Say goodbye to filters and love all of this. Floral Lace Unlined Balconette Bra Floral Lace Cheeky Panty

Danielle Brooks

the scene stealer

Danielle is a multi-hyphenate-mega-talent who effortlessly, and simultaneously, exudes beauty and strength, making her a major muse. The Tony-nominated actress is as commanding on stage and screen as she is cool and approachable on her Instagram feed. We literally follow her every move.

Truth I have stretch marks. I have always had stretch marks. High-Neck Smooth Lightly Lined Balconette No-Show Wide-Side Thong Panty
Dare Start loving you. Because you’re helping someone else love herself. High-Neck Lightly Lined French Balconette Bra Strappy Back Cheeky

Candice Huffine

the boundary pusher

This year, Candice turned her casual running hobby into a dream come true when she finished the Boston Marathon. We love Candice’s cool street style vibes as much as her glamorous cover of Elle magazine. And just this month she killed it on the runway of Prabal Gurung, among others, for New York Fashion Week.

Truth I can totally remember when I got all my stretch marks. Lounge Bra Girl Boxer Panty
Dare Think of stretch marks as a road map of your life. Floral Print Unlined Full Coverage Bra Floral Print Cheeky Panty

Denise Bidot

the trail blazer

Model-mom-activist, Denise is outspoken when it comes to women’s empowerment and fearless in everything she does. She unapologetically bared her stretch marks for us in Sports Illustrated and her “No Wrong Way to be a Woman” movement continues to bring heavy-hitting but heart-warming body confidence to legions of women and young girls everywhere.

Truth I made an amazing human with this belly. No-Wire Cooling Bra Cotton Hipster Panty
Dare Your body is your power. Own it. Modern Lace Lightly Lined Balconette Bra Charmer Hipster Panty with Lace Back

The #ImNoAngel Challenge

It’s time to get out of your comfort zone and fearlessly share your best self. We dare you to capture your true essence – and image of confidence and beauty – then share and hashtag #ImNoAngel. Let’s show each other, and the next generation, what strong, beautiful women look like.

Please join us in supporting I Am B.E.A.U.T.I.F.U.L.™, a non-profit dedicated to building self-esteem and leadership skills in young girls and women. Your donation will be matched, up to $100,000 for the entire campaign.

Learn More > Donate Now >

DONATION MATCHING PROGRAM ENDS 2/28/18 OR WHEN $100,000 GOAL IS REACHED, WHICHEVER COMES FIRST. IF FUNDS RAISED THROUGH THE PROGRAM AMOUNT TO A TOTAL DONATION TO BE MATCHED OF LESS THAN $10,000, I AM, INC. (“IAI”) WILL STILL RECEIVE $10,000 THROUGH THE PROGRAM. VOID OUTSIDE THE U.S. AND WHERE PROHIBITED BY LAW. Qualifying donations made directly to IAI will be matched in full, up to $100,000 for the entirety of the campaign, from third-party charitable funds earmarked for material assistance to children in need. IAI is an independent 501(c)(3) organization. Obtain official financial and additional information about IAI by contacting them directly by writing to 4850 Golden Parkway, Suite B230, Buford, GA 30518 or calling (404) 545-9051 or from: FL Div. of Cnsmr Svs, (800) 435-7352; State of N.J., (973) 504-6215, www.njconsumeraffairs.gov/ocp/charities.htm; State of NY Dept of Law, Charities Bureau, 120 Broadway, NY, NY 10271; N.C. State Solicitation Branch, (919) 733-4510; PA Dept. of State, (717) 783-1720; State Office of Cnsmr Affairs, Dept. of Agr. & Cnsmr Svcs, 102 Governor Street, Richmond, VA 23219 or call (804) 786-1343; WA Sec’y of State, Charities Div., Olympia, WA 98504, (360) 753-7121; or WV Sec’y of State, State Capitol, Charleston, WV 25305. Registration of IAI does not imply endorsement by any state.

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